Why Search Engine Optimisation is the Best Form of Advertising

We all know that done correctly advertising can be a good return on investment. However finding the best places to advertise that will bring in good returns can be difficult. What makes things more difficult is that it’s hard to track what is working and what is not in traditional advertising methods. The old saying “I know that half my advertising works but not sure which half” is a consistent problem for advertisers.

This is where search engine optimisation comes in. The first big advantage is that SEO can bring you targeted traffic to your business so the only people that see you listings are people who are actively looking for your products or services. This is just not possible in print advertising, television or radio.

The problem with traditional advertising is that if for example, you advertise on the radio a lot of your adverts will be heard by people and businesses that are not interested in what you’re offering. So this means some of your budget is wasted. In traditional advertising it’s mostly a numbers game. In the correct hands search engine optimisation can be a more powerful cost effective advertising tool.

Many people also think that SEO is expensive I think this is because they don’t really fully understand as they are fine to spend lots of money of print ads which sometimes don’t bring in as good a return on investment.

What SEO does is put your customers who are searching for products you offer directly in contact with your website. When we are looking online the first place we go is a search engine and if your business is not on that all important first page then you are loosing out to your competitors. Can you afford to do this? I think not.

Search engine optimisation is built on using the correct keyphrases that people type into the search engine that are related to your industry. A good SEO company can do all this for you. The other major advantage here is by using your server logs and Google analytics you can track your sales and see exactly where your advertising budget goes and how to improve it. A print ad just cannot give you this level of testing.

You really must think of search engine optimisation as advertising and I think that’s were the problem lies most business don’t see it as advertising but at the end of the day that’s exactly what search engine optimisation is and the end goals are the same.