The techniques used to increase your search engine rankings may appear like rocket science to you, but this is not an excuse for you to avoided dealing with this subject. A top 10 search engine ranking for your website is so vital that if you really want to do well in your business, you simply cannot avoid this issue.
More than 80% of people looking for goods and services online find websites through search engines such as Google, Yahoo, and MSN. The reason why you need to optimize your pages for high search engine rankings is because you want to attract targeted customers to your website. These are people who are more likely to buy from you. The higher your page appear in search engine results, the more the traffic that is channeled to your website. That is the objective of search engine optimization.
The first thing you should look at is the title bar.
The title bar shows the information in your title meta tag. To increase your search engine rankings, the words on your title meta tag should include the most important keywords or phrases.
Here are some tips regarding the title meta tag:
- Avoid very long keywords. Try to keep them to five words or less.
- Avoid repeating keywords more than once in the title meta tag
The next thing you should look at is your website content.
The aim of any search engine is to list sites that contain quality content. The article on your site must contain the most important keywords. These are words that potential customers will be typing into search engines to find your site.
Here are some tips regarding your website content:
- Try to have at least 300 words on each page. This is the typical length for a decent page.
- The first sentence in your first paragraph should contain the keywords that you want to optimize for.
- The last paragraph should contain the keywords that you want to optimize for.
- The entire article should have a keyword density of about 1.5 to 3.
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